Seeing that man drink the fat made me wanna vomit. That really was disturbing and disgusting. I felt sorry for the actor. But anyways back on the topic I think that this video is very effective. At least it was to me. It makes me wanna think twice about drinking a can of soda now. About the tax, if i had to pay 2 times more than what i pay now for a bag of chips i probably wouldn't buy it. I might once in a while but not on a regular basis. I think it is a good idea to promote healthy-ness but i don;t think it will last that long. If companies aren't making money selling their product they will find new ways and new things to do. In the end that may make cause even more obessidy than before.